About This Course Topic
Learn KPIs, UTM parameters, GA4 concepts, conversion tracking, dashboards, attribution limits and reporting.
In this topic, students work through practical concepts, examples and exercises that connect the subject to real business marketing. The focus is on understanding why each activity matters, how to plan it, how to implement it responsibly, and how to measure useful results.
NDMA Media teaches this topic as part of the complete Digital Marketing Course in regular classroom sessions. The trainer can adapt examples to Cambodian businesses, company staff, entrepreneurs, freelancers and students.
In this topic, students work through practical concepts, examples and exercises that connect the subject to real business marketing. The focus is on understanding why each activity matters, how to plan it, how to implement it responsibly, and how to measure useful results.
NDMA Media teaches this topic as part of the complete Digital Marketing Course in regular classroom sessions. The trainer can adapt examples to Cambodian businesses, company staff, entrepreneurs, freelancers and students.
What You Will Learn
- Understand the key concepts of Analytics & Tracking
- Plan a practical analytics & tracking workflow
- Apply the topic to a real or sample business
- Identify common mistakes and how to avoid them
- Choose useful KPIs and measure results
How This Topic Helps You
Measure what matters and make better decisions.